Every company today is becoming a technology company as it digitally transforms its customer experiences. With an explosion of devices, rapidly evolving customer requirements, and higher customer expectations for security and privacy, companies who want to succeed must find ways to ensure their customers can engage with their apps or services at any time, from any device, in a secure and safe manner.
This is where customer identity and access management (CIAM) comes in. CIAM allows for modern, frictionless customer experiences to be built and brought to market quickly while balancing the need for future-proofed identity, security, and scalability. CIAM is a foundational technology that meets increasingly complex customer requirements and enables companies to deliver secure, seamless digital experiences.
